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Marketing Tech
MarTech stack design, analytics pipelines, attribution systems, and building the infrastructure that makes marketing data usable.
MarTechCDPAttributionA/B TestingAnalytics
Designing a MarTech Stack That Does Not Become a Mess
Most marketing stacks grow without a plan and end up as a pile of tools that do not talk to each other. This post looks at how to build one properly around a customer data platform, real time event pipelines, attribution, and first party data.
11 min read
KafkadbtBigQueryMetabaseAnalytics
Building an Analytics Pipeline That Can Handle Real Traffic
Collecting events is easy. Getting them into a warehouse fast, transforming them cleanly with dbt, and serving them through a BI tool without the whole thing grinding to a halt takes more thought. This is how to set it up with Kafka and BigQuery.
10 min read